
We are MAWDY
We lead the way with our partners

Leading together
MAWDY Worldwide Digital Assistance is the Assistance Unit of the MAPFRE Group. Until 2023 known as MAPFRE Asistencia, we are a global company operating in 23 countries with +2,500 employees and presence mainly in Latin America and Europe.
We specialize in digital distribution models with partners and companies from various sectors, to which we provide services and solutions that go beyond insurance and complement their offer in an innovative and differential way.
We have evolved and renewed our brand

+Global +Innovative +Digital
Our identity reflects our personality and our values.
We face the future with strength. We are now a more digital company, with a more global identity, and with a new value proposition.
MAWDY is a name that contains some of the elements that characterise us: belonging to a great Group, our international essence and digitalisation, the pillar of our transformation process and our new value proposition.
MAWDY in figures
In the world

23
countries where we are present
€498M
operational revenue
+600
business partners
+2.500
employees
+4M
cases of assistance
+96K
100% digital services
+50K
Telemedicine services
+2M
conversations through WhatsApp
A+
rating
+4K
points of sale (travel agencies, dealerships, and retailers)
+12K
service providers
+200
digital services solutions for partners
In Ireland

150+
employees
167.000+
assistances
30+ Years
protecting customers in Ireland
300+
retail partners
70
Net Prometer Score
Contact Centre
24/7 Galway City-based
*Data as of year-end 2023
Our history
MAWDY has operated in the Irish market for over 30 years
2024
New innovative and cutting-edge digital tools in the sector, designed to maximize our partners' sales and elevate the customer experience.
2023
New global brand MAWDY (MAPFRE Worldwide Digital Assistance)
2022
Launch of sales and insurance APIs
A company by and for people
Connect with the management team

PRESIDENT
José Manuel Inchausti

C.E.O.
Leire Jiménez

FINANCE AND RESOURCES
Jose Manuel Merinero

PEOPLE & ORGANIZATION
Ernesto Rodríguez

BUSINESS
Irene García

LEGAL
Juan Vales

OPERATIONS
David Telo

STRATEGY AND TRANSFORMATION P.
Marta del Palacio

ASSISTANCE IT CENTER
Jesús Vallejo

SECURITY AND ENVIRONMENT
José María Bobadilla
REGIONAL DIR.

LATAM
Rafael Pedelaborde

EMEA
Leire Jiménez

IBERIA
Irene García