We are MAWDY

Beyond assistance

Leading together

MAWDY Worldwide Digital Assistance is the Assistance Unit of the MAPFRE Group. Until 2023 known as MAPFRE Asistencia, we are a global company operating in 23 countries with +2,500 employees and presence mainly in Latin America and Europe.

We specialize in digital distribution models with partners and companies from various sectors, to which we provide services and solutions that go beyond insurance and complement their offer in an innovative and differential way.

+Global +Innovative +Digital

Our identity reflects our personality and our values.

We face the future with strength. We are now a more digital company, with a more global identity, and with a new value proposition.

MAWDY is a name that contains some of the elements that characterise us: belonging to a great Group, our international essence and digitalisation, the pillar of our transformation process and our new value proposition.

In the world

23

countries in which we are present

€471M

operating revenue

600+

business partners



2,500+

employees

3.9M+

assistances

2.4M+

conversations through WhatsApp

50M+

beneficiaries

A+

rating



3,500+

distributors (travel agencies, dealers and retailers)

7.5k+

service providers

22

24/7 contact centers

200+

digital service solutions for our partners

In Ireland



150+

employees

167.000+

assistances

30+ Years

protecting customers in Ireland

300+

retail partners

70

Net Prometer Score

Contact Centre

24/7 Galway City-based

*Data as of year-end 2023

We evolved over a history of more than 30 years

2023

New global brand MAWDY (MAPFRE Worldwide Digital Assistance)

2022

Launch of sales and inssurance APIs

2021

Launch of the first artificial intelligence program through chatbots

2021

30 years in Ireland

2018

Launch of MiA Intelligent Assistance, the brand that encompasses all of the company's digital solutions

2016

Assistance for the connected vehicle environment

2014

New multi-product distribution platform

2013

Affiliate members of the World Tourism Organisation

2011

InsureandGo brand launches in Ireland

2010

We began digitisation with the deployment of the intelligent platform for the allocation of assistance services

2009

Launched automobile protection and Lifestyle protection lines

2006

Launch of MAPFRE WARRANTY brand in Ireland

2003

Development of travel insurance service in Ireland

2000

Developed a new B2B2C business channel

1998

1000 employees worldwide

1997

Diversified our products and services

1996

MAPFRE ASSISTANCE enters the Irish market

1995

Expanded internationally to the Americas and Europe

1991

Ireland Assist begins providing services in the Irish market

1990

Launched our Travel Insurance line

1989

We are established as an independent company within the MAPFRE Group

1987

We begin our internationalization starting with Portugal and Venezuela

1986

MAPFRE ASISTENCIA is born, providing roadside assistance services in Spain

Connect with the management team

President

José Manuel Inchausti

CEO

Leire Jiménez

FINANCE AND MEDIA

Jose Manuel Merinero Martín

PEOPLE AND ORGANIZATION

Ernesto Rodríguez Gaztelumendi

OPERATIONS

David Telo Ruiz

LEGAL COUNSEL

Juan Vales

BUSINESS

Irene García Sáez

STRATEGY AND TRANSFORMATION

Marta del Palacio

IT ASSISTANCE CENTER

Santiago Wiznez Antonaya

SAFETY AND ENVIRONMENT

José María Bobadilla

REGIONAL

LATAM

Rafael Pedelaborde

EMEA

Leire Jiménez

IBERIA

Irene García Sáez

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